Course Description
The recorded music business is another very important leg in the music industry structure. The module will step by step take our students through the different sectors of the recorded music industry, contracts and show them how the business works by providing them with up-to-date information about the industry. It will look at the evolution of the recorded music business and where it is today. Our students will also be taught how the streaming era has heavily impacted the business model of record industry.
What You Will Learn
Lesson 9 – Saturday, May 18, 2024
- Introduction to the Record Business
- Overview of the Record Business
- Definition of a Record
- Definition of a Master
- Development of Recorded Music
- Evolution of Record Companies and its Current Landscape
- The Role of Record Labels in the Digital Era
- Major and Independent Record Labels
- Major Record Company Structure
- Understanding Contracts and Business Operations
- Royalty Structures and Calculations
- Marketplace Research
- Understanding the Consumer
- Research Topics
- Data Sources
- Artiste Recording Contracts
- Types of Deals
- Negotiations
- Major Components of the Contract
- 360 Deals
- Producer’s Contract
Lesson 10 – Sunday, May 19, 2024
- Record Production Process
- Record Production Overview
- Recording Studio – Operation and Selection
- Stages of Record Production
- Getting Started in the Business
- Marketing and Distribution
- Record Label Marketing and Distribution
- Marketing Plan
- Elements of Marketing Plan
- Record Distribution
- Artiste Development and Future Trends
- A & R and the Principle of Artiste Development
- Record Label of the Future
Certification
Certificate will be issued to you at the end of this course, after the successful completion of the module
Course Features
- Lecture 0
- Quiz 0
- Duration 4 hours
- Skill level All levels
- Language English
- Students 39
- Certificate No
- Assessments Self
