Course Description
The importance of live music, music merchandise and tour, which is a multi-billion-dollar industry cannot be over-emphasised. With revenue from streaming negligible, live music, merch and tour could provide that critically needed financial cushion for artistes and their labels. This means that an artiste who wants to make money in the music industry has to give attention to live music, merchandise and tour. The module will explore the different segments of this important third leg of the music industry, its revenue pay sources, and how artistes and labels make a living from it. This module should be of great interest to artiste managers, tour managers, promoters, brand managers, etc.
What You Will Learn
Lesson 11 – Saturday, May 25, 2024
- Introduction to Live Music in the Music Industry
- Live music and its importance in the music industry
- Concert Production
- Concert Promotion
- Booking the Artiste
- Making an Offer
- Art of the Deal
- Contracts
- Planning and Preparation for Live Events
- Production Planning
- Marketing
- Publicity and Public Relations
- Sponsorship
- Role of Team Members
- Concert Venues
- Venue Contracts
Lesson 12 – Sunday, May 26, 2024
- Execution and Management of Live Events
- Ticketing
- Licensed Merchandise
- Concert and Touring
- A Guide to Tour Management
- Booking Agents and Promoters
- Livestreaming and Virtual Concerts
- Revenue Streams and Future Trends
- Sources of Revenue in Live Music
- Merchandise and Merchandise Deals
- Monetizing Audience and Fandom
- The New Economy of Live Music
- The Future of Live Music
Certification
Certificate will be issued to you at the end of this course, after the successful completion of the module
Course Features
- Lecture 0
- Quiz 0
- Duration 4 hours
- Skill level All levels
- Language English
- Students 43
- Certificate No
- Assessments Self
