Module 7: Music Marketing and Promotion

Course Description

In today’s music industry, where thousands of songs are released daily and competition for audience attention is intense across numerous streaming platforms, artists face the challenge of standing out. This module explores strategies for effective music marketing and promotion, aiming to increase visibility, traction, and revenue. Through comprehensive analysis, students will learn to leverage diverse marketing techniques and platforms to maximize their reach and impact. By understanding the nuances of promotion and employing innovative approaches, artists can enhance their presence, connect with broader audiences, and elevate their success in the industry.

What You Will Learn

Lesson 13 – Saturday, June 1, 2024 

1. Understanding Music Marketing and Promotion
   • Who does what in the Marketing and Promotion of an Artiste?
   • Promotion Infrastructure – Public Relations, Press, Advertising & Wider Media
   • Effective Strategies in Music Marketing and Promotion (Highlighting digital marketing strategies and utilizing/tailoring social media depending on the specific market or territory in Africa)
   • Music in Media – Radio, Television, Internet & Social Media, Convergence
2. Building Your Brand and Engaging Fans
   • Basics of Branding for Musicians
   • Stop Thinking Transactional
   • Developing your Brand from Life Experience
   • Think Fan Funnels
   • Converting Fans to Super Fans
   • The Fan Funnel Approach – Attract, Engage, Convert & Retain

Lesson 14 – Sunday, June 2, 2024

1. Strategies for Successful Marketing
   • The Lifecycle of an Artiste
   • Conversion Marketing vs. Brand Awareness
   • Going Viral
   • Marketing Plan and Release Strategies
   • Time Table of activity for Successful Releases
2. Utilizing Social Media and Partnerships
   • Role of Press, Radio, Television and Social Media
   • Social Media Engagement Tips
   • The Attention Economy and Social Media
   • Brand Partnerships
   • Examples of Successful Brand and Music Partnerships

Certification

Certificate will be issued to you at the end of this course, after the successful completion of the module